Thursday 11 November 2010

Music magazine checklist

Checklist for your Music Magazine:
1. The Brief

2. LIIAR interpretation of the brief:

L - What does each of your products need to contain e.g. The front page will need to have a masthead etc (list the conventions that are relevant to each product). Which camera angles do you think would be most effective for each of the products? Any ideas of colour schemes that will help you to create a house-style?
I - Perhaps you could pretend that you are producing a magazine for an existing publisher, whose other publications have something in common with yours / are totally different to yours (gap in the market)
I - What message / moral / values do you intend your magazine to convey about your chosen music genre and your target audience?
A - Briefly outline the target audience (you can develop it later when you've made more decisions)
R - How do you intend your target audience / artists / music genre to be represented? i.e. positively / negatively / accurately / stereotypically / unconventionally? etc.

3. Identify and explain choice of music genre.

4. Market research into 3 existing magazines that work within the same music genre as yours (e.g. they are competition). Analyse all of the following for each magazine using LIIAR:- Front page- Contents pages- Double page features

5. Target audience (refine your ideas of target audience using demographics and psychographics - see powerpoint for help)

6. Price / how often published etc and why? (relate back to your refined target audience e.g. what can they afford? etc*

7. Initial ideas based on your market research (thought showers, hand drawn drafts etc - scan them in on the scanner in the edit suite).*

8. Digital mock ups using found images (can be done on Photoshop / Publisher - remember to save as .jpg files)*

9. Planning / development:- Take LOADS of images (remember, you have three products to produce and all of the images need to look like they belong together). Post all of them (or a selection of the best) to your blog and explain your choices.- Start mocking up ideas (can be done on Photoshop / Publisher - remember to save as .jpg files)*

10. DRAFTS!!! - Do absolutely loads of these in Photoshop. - Save your work as a jpg. every time you think that you are finished, get some feedback, post the feedback, then do ANOTHER draft!*REPEAT STAGES 7, 8, 9 & 10 for each of your products e.g. Front cover, contents page, double-page spread*

11. Write your article and post it.- Get it checked.- Get it checked again.- Repost it with mistakes corrected to show your dedication to perfection.

12. Final products posted.

13. Suggest how you would promote the launch of your magazine on the internet e.g. viral marketing campaigns. - Perhaps you could even mock up a homepage for your magazine's own website based on research into existing magazines and their websites.- Suggest how the relationship between the online and print version of your magazine would work e.g. what would be in the print version to make people BUY it rather than looking at it for free online? What are the benefits of engaging the audience via the website?
14. Audience feedback on your final products and ideas for your online version.

15. Respond to audience feedback in LIIAR evaluation of your own work.

16. Do ANOTHER draft of all three products for MAXIMUM geek-osity

:o)All by Christmas please ;-)

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